Atomic Public Relations

Fresh approach, big difference

There are too many sources, too many voices and too much content flowing in real time today to stake a brand's PR investment solely on professional opinion, brainstorming, and ad hoc information. Of course, Atomic has deep category experience and key relationships - however, these are necessary but not sufficient for building and sustaining high-impact communications programmes today.

In addition, Atomic leverages sophisticated ComContext™ analytics to investigate press announcements, media and blog coverage, video, social media and search presence for companies across entire categories to gain insight, build strategy, focus creativity and monitor results for much higher impact. We also provide detailed measurement of campaign results in relation to those of key client competitors on a regular basis. It's a difference that works — often 100% and frequently much more across multiple before/after PR metrics.

Atomic also uses efficient online tools and portals to support tight integration with our clients which makes everything go better and faster, while focusing most of our time on value-added activities that deliver tangible results.

Results: Often 100% or better across numerous metrics

Atomic's unique combination of analytics-supported strategy and creative, content optimisation, fusion of print, broadcast, digital/social media and search, and use of efficiency and collaboration tools is an effective alternative to more prevalent traditional approaches that rely heavily on historical experience, brainstorming and relationships.

Most Atomic clients see increases of 100% or more across many measures of online and offline PR results, compared to pre-Atomic baselines. Often on lower budgets, with greater visibility into agency activities and an easier programme management experience all around.

Alternative PR energy

Atomic was created in 1999 to drive a higher level of communications impact for brands in the Internet era. Taking our cue from leading tech companies, from the start we embraced analytics, community technologies, trans-media thinking, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time.

Our unique approach has driven truly dramatic improvements, often 100% or more, across numerous measures of online and offline PR and social program performance for a wide range of well-known technology, social media, consumer and entertainment brands including IMAX, Verizon, Linkedin, Bebo, Polaroid, Netgear, ArcSight, Pioneer and many others. Plus stronger linkage between PR and business outcomes, and an easier management experience all around.

Atomic has offices in the US and major cities across Europe, with a hub in London for managing multi-country programs. We are part of Grayling, who operate 70 offices in 40 countries, giving us a broad, efficient and closely linked international platform.

Engaging the continuum

Next gen full service

Mass media, verticals, special interest outlets, corporate blogs, personal blogs, social networks, Twitter, Google, YouTube, mobile. One to many, one to one, many to many, push and pull. These are no longer separate channels and dynamics, they are all part of the evolving continuum people use to find information and communicate today, and it's impossible to manage communications programs properly with last generation agency practices and tools.

Atomic's unique combination of analytics-driven strategy and measurement, carefully directed creativity, content targeting, search optimisation and engagement across the modern landscape of traditional media, digital/social media, video events is an effective alternative to the more prevalent, standard agency approach.

Often at least 100% more effective, across many tangible before/after measures of PR programme performance. Frequently on lower budgets than before.