Public relations &
social media for consumer, technology
& entertainment brands

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Strategy & creativity, sharpened by analytics. Frequent increases of 100% or more across key metrics.

We've tuned our approach working with top technology, consumer & entertainment brands – re-energizing plateaued programmes, repositioning established brands & launching new companies and products. Using analytics to guide campaigns, we've learned important things about mass & niche media, digital & social media. And the interplay between digital and physical activities. It's a different model that makes a real difference; often 100%+ across numerous kinds of results.

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Atomic at a glance

Full service PR, social media, digital and mobile capabilites


Analytics-guided strategy and creative. Frequent, significant upflifts in key results.


Offices in San Francisco, Los Angeles, Orange County, New York, London and Munich


Part of Grayling, a global agency with more than 54 offices across 26 countries

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Services

We provide strategic, creative programmes guided by analytics. We bring new energy to plateaued programmes, reposition established brands, and launch new companies and products. Our programmes mix PR with digital/social media, video, events and other activities as needed. It's a fresh approach that often works 100%+ better across various key measures of campaign performance. Often on lower budgets.

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Public relations &
social media, video, optimisation and other digital services

Public relations

Our public relations services include research and consultation; positioning; messaging; planning and writing across the entire range of PR-related content and materials. In addition, we provide spokesperson coaching; analyst and influencer relations; media relations across broadcast; print, online and blogs; analyst and media tours; review programmes; awards programmes; speakers bureau; thought leadership programmes; industry event support; event management; internal communications; crisis management and more.

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Video

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Ads & sponsored media

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Social media

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Other digital services

Design, digital and technical services

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Method

The brands that hire us usually face complicated challenges, and they look to us for an edge. So on top of our experience, and meta strategic and creative capabilities, Atomic leverages sophisticated analytics at the core of every programme - no extra charge. First, to gain a complete technical understanding of the specific situation at hand. Then to guide strategy & creative, planning & execution. We measure results in detail, apply the learning and go again. Our campaigns regularly mix public relations, social media, video, and various digital and guerilla operations - whatever's needed. It's a different approach that usually makes a big difference. We often acheive improvements of 100% or more across all sorts of performance measures compared to pre–Atomic baselines. Often on lower budgets than before.

Frequent uplifts of 100% or more

Comments

“I think of Atomic as the Moneyball of PR,”
- Paul Holmes, the Holmes Report

“Atomic’s ComContext analytics platform may be the best performance discovery and reporting tool out there from a PR agency,”
- Phil Butler, Everything PR

“Atomic is the blueprint for smart PR and social that breaks through”
- Joanna Shields, VP EMEA, Facebook

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Strategy, creativity and evaluation - fueled by analytics

Atomic teams use ComContext™ analytics and processes to gain insight, build strategy, direct creativity and execute across mainstream media, social and digital platforms. And to measure programme results in detail so that we know how our campaigns stack up to client competitors. ComContext helps ...     More 

Directed creativity

There are too many messages and too much content moving too fast today to stake any brand’s PR and social media investment on subjective creativity without some technical firepower behind it. The ability to detect, understand and act on subtle, changing details in addition to nailing big picture creativity is critical to resonating consistently. Atomic's approach…

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PR + social + digital + optimisation

Atomic's cross-media campaigns often mix PR, mainstream and niche media, events, social media, video, digital media, content optimisation and other things together within a common strategy. The results are usually a lot better than when they're done separately.

Efficient programme management

Atomic engagements are supported by online tools and streamlined processes that avoid the wasted motion that dilutes client budgets at other...

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Results snapshots

Atomic clients regularly achieve significant uplifts in effectiveness more across many differerent measures of campaign performance. Often 100% or more. Measures include coverage and conversation volume, share of topic, length of content, source calibre and rank, accuracy of content, inclusion of photos and quotes, tonality or regard, clicks, likes, web traffic and other variables. Here's a cross section of programme performance snapshots.

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Experience

Atomic works with consumer, technology, Web, and entertainment brands of all sizes and stages. We have a successful track record re-energising programmes and updating positioning for large, established brands, helping mid-stage companies go to the next level, introducing new products and launching start-ups – a large number of which have been acquired by larger brands, or gone on to become household names themselves.


Sony
Sony
Sony
Sony
Sony
Sony
Sony
Sony
Sony

About

We've tuned Atomic's approach working alongside progressive technology, consumer and entertainment brands. A pioneer in using analytics to guide creative and strategy, and to evaluate results in PR and social campaigns, we've learned important things about mass & niche media, social media, community and how various content behaves. And about the relationships between digital and physical communications. Things that apply to all brands now. It's a different approach that makes a real difference; often 100% or more across a variety of key measures of campaign results.

Today we create breakthroughs for all sorts of interesting brands; big and small. We're local, national and global. Small enough and big enough to do whatever needs to be done. Often on lower budgets than before. We're part of Grayling, an award winning global agency with more than 54 offices across 26 countries.

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Office locations

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Management

Atomic's senior executives were drawn from the ranks of other top PR, social media and digital agencies.

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Careers

Atomic is a great place for smart, independent and productive people. And we're hiring. Current open spots include…

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PR, social media and digital operations for consumer, technology & entertainment brands

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Experience
Awards

Awards

2013 - CIPR Excellence Awards, Finalist - Best Technology Campaign
2011 - 2 golds + a finalist, Sabre Awards, Top 3 Mid-Size Agency & Top 3 Tech Agency, Bulldog Stars of PR. Top 3 San Francisco Agency, and a Fastest Growing Bay Area Company, SF Business Times. Top 5 Tech Agency, O'Dwyers. Finalist, Communications Technology, World Technology Award.

2010 Dubbed "The Moneyball of PR", named US Tech Agency of the Year, Holmes Report. Campaign of the Year, PRSA.

Locations

Atomic has offices in San Francisco, New York, Los Angeles, Orange County, London and Munich. Our London office serves as our hub for coordinating programmes across Europe, the Middle East and Asia/Pacific. We are a closely-knit part of Grayling, an award winning PR and social media agency with more than 54 offices across 26 countries.

USA

info@atomicpr.com

San Francisco, CA

735 Market St. 4th Floor
San Francisco, CA 94103
+1 415.593.1400

Los Angeles

8455 Beverly Blvd. Suite 300
Los Angeles, CA 90048
+1 323.648.5420

Orange County

454 N. Broadway, Suite 200
Santa Ana, CA 92701
+1 714.558.7668

New York

41 East 11th Street 10th Floor
New York, NY 10003
+1 212.699.3645

UK & International

info-uk@atomicpr.com

London

29-35 Lexington Street
London W1F 9AH
United Kingdom
+44(0)20 7478 7801

info-de@atomicpr.com

Germany

Landwehrstrasse 61
80336 München
Germany
+49 (0)89 411 123 220








Careers at Atomic